This Issue's TLDR...
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I had a long list of reader questions pile up in my inbox over the July 4th holiday, and I responded to many of your over the weekend with uncharacteristically brief responses. I wanted to help you all, but I didn't have time to write War and Peace length responses. I hope you understand. Anyway, here are some of the reader mail-bag questions, along with my brief responses: Q: Any suggestions for stock photos that don't suck? I'm having a hard time finding ones that aren't extremely lame looking. A: Check out Death to Stock Photos. Q: Any recommendations for sourcing in China? A: Use 1688 instead of Alibaba (with 1688, you can filter by city and see concentration of suppliers). Then, reverse search by city and KW on Import Yeti to find all suppliers with their export volume. Reach out directly or hire VA to collect quotes from each. Q: What's the pissing match between GetIDA and Carbon6 all about? A: Certain Amazon reimbursement types become eligible for recovery after 60 days. Amazon automatically reimburses sellers in 98% of cases, but doesnโt process reimbursements until Day 64. As a result, FBA reimbursement providers can "front run" and recover these funds (and get their commission) that would have been reimbursed by Amazon automatically anyway. GetIDA is saying, without saying, that Seller Investigators has done this in the past. Seller Investigators says that they know of the loophole, and that's why they wait 100 days before processing any cases. Q: I'm having trouble scheduling virtual call with Account Health. Any tips? A: Reach out to seller-reactivation [at] amazon [dot] com. (h/t to ASGTG for this one) Q: How can I see conversion rate for my competitors? A: There's no 1P Amazon data for this (yet), but you can use a tool like ASINSeed to get an approximation. Q: I watched a video from Matt Altman about answering Customer Q&A for SEO, and I want to answer unanswered customer questions on my listings. Now that Amazon hides the Q&A, I don't know how to do that. A: Use this link to reveal all unanswered customer questions: https://www.amazon.com/ask/questions/asin/B0CJ9W38VQ/1/ref=ask_ql_psf_ql_hza?isAnswered=FALSE Use this link to just display all the customer Q&A: https://www.amazon.com/ask/questions/asin/B0CJ9W38VQ/ โ
BEST from LinkedInWho do you go to when you have very specific questions about Amazon data streams and data classifications? It's a super niche-y niche, I know. If you don't have someone like that in your rolodex, I'd highly encourage following and/or reaching out to introduce yourself to โDemian Lazurkoโ. He runs an analytics company called My Real Profit, and is deeply in the weeds than almost any analytics software founder that I know. In this โpostโ, he talks about "fake" metrics. Or, put differently, metrics that are artificially inflated due to Subscribe & Save orders. Worth a read if you have a large SnS base. BEST from XI don't run a DTC store for any of my brands. But I pay close attention that people and brands that do. Why? Because these people are some of the best direct response, performance marketers out there. I care about getting better at direct response marketing because it's a skill that most Amazon sellers don't have (myself included). And, for good reason. For nearly a decade, we've been spoiled by the ability to put Sponsored Product ads in front of customers, right at the point of highest purchase intent, and win sales simply based on a main image or review count or price. We've then fine-tuned the placement and pricing of these ads based on what the data tells us and, voila...we've had paid sales. Amazon sellers, as a whole, have become skilled performance advertisers, but not skilled marketers. And, based on my reading of the Amazon Advertising tea leaves, the evolution of Amazon Advertising products and placements is going to require that Amazon sellers build this muscle of direct response marketing. So, for that reason, I'm taking notes. โ๐ผ
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I'm a former Amazon marketplace leader and current 8-figure seller. I write about advanced strategies and tactics for Amazon brands, that you won't read about anywhere else. Not for beginners.
This Issue's TLDR... I have a rock in my shoe. And the name of that rock is "FBA reimbursement provider bullsh!t" A comprehensive list of the best outside traffic sources for Amazon sellers in 2024 ASMR for Amazon ๐ Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. HIRE MY AGENCY ($$$) SPONSOR BEST@AMAZON ($$) GET AMAZON ADVICE ($) ACCESS AMAZON PRIVATE LABEL PATHWAY (FREE!) SPONSOR...
This Issue's TLDR... I found Amazon's secret database of suppliers, and I'm sharing it with all of you Q4 dates that matter How to take a brand concept and put it into words ๐ Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. HIRE MY AGENCY ($$$) SPONSOR BEST@AMAZON ($$) GET AMAZON ADVICE ($) ACCESS AMAZON PRIVATE LABEL PATHWAY (FREE!) SPONSOR Riverbend Consulting Click In Case Of An...
This Issue's TLDR... I'm giving away a list of lenders that can offer *non-predatory* debt capital for your Amazon business A new way to use Search Query Performance data The current market for Amazon business exits ๐ Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. HIRE MY AGENCY ($$$) SPONSOR BEST@AMAZON ($$) GET AMAZON ADVICE ($) ACCESS AMAZON PRIVATE LABEL PATHWAY (FREE!) SPONSOR...