This Issue's TLDR... POTPOURRI: An assortment of reader questions that hit my inbox over the past two weeks. If you have SnS orders, most of your metrics are fake. Amazon sellers have a lot to learn from DTC marketers. 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. HIRE MY AGENCY ($$$) SPONSOR BEST@AMAZON ($$) GET AMAZON ADVICE ($) ACCESS AMAZON PRIVATE LABEL PATHWAY (FREE!)...
15 days ago • 3 min read
This Issue's TLDR... Either the worst, or best, advice to take to crush it on Prime Day Actual data on the spillover effects from your off-Amazon marketing Time-tested frameworks to improve your sales copy 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. 🗣 Programming Note: Best@Amazon will be off next week due to the 4th of July holiday. Go eat some food, drink some drinks, and...
29 days ago • 6 min read
This Issue's TLDR... Writing your sales and marketing copy using the language of your customers -- good idea or bad idea? An important Google AdWords update Semantic search and audience targeting is the new wave. Are you ready to ride it? 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. SPONSOR Color More Lines Yes, this is the Amazon agency that I acquired. I haven't told the full...
about 1 month ago • 4 min read
This Issue's TLDR... A close friend of mine in the commercial lending space spills the beans about all of the fintech lenders offering "growth capital" to Amazon businesses. What's the average profit margin of an Amazon business? I'll tell you the answer. The cash flow cheatsheet that you need, but not the one that you deserve. 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues....
about 1 month ago • 6 min read
This Issue's TLDR... How to calculate the actual cost of the different types of debt available to your business (Pay attention if you don't want to get buried underneath a mountain of interest and fees) DEAL ALERT - An omni-channel brand selling for just the inventory value How the Amazon Big Bets Team is screwing with your listings 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues....
about 2 months ago • 9 min read
This Issue's TLDR... A rundown of the different types of debt financing for your business (Pay attention if you need capital) DEAL ALERT - An Amazon FBA business in the Sports & Outdoors niche How to unlock Amazon-optimized split shipments 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. SPONSOR Levanta Introducing the Affiliate Marketing Revenue Lift Calculator for Prime...
2 months ago • 9 min read
This Issue's TLDR... The search game on Amazon is evolving, from lexical to semantic. You need to be ready. Chinese sellers do SEO well (And you can copy their homework) (Another) deep dive in Thrasio's bankruptcy 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. SPONSOR Shipfusion Unless you've figured out something that I haven't, inventory is the largest asset on your balance...
2 months ago • 6 min read
This Issue's TLDR... The one non-obvious thing that is hurting your sales. How well do you know your Amazon back-end attributes? An image hack that will immediately give you an advantage over 99.9% of other sellers. 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. SPONSOR Seller Sessions In case you didn't know...I'm going to be speaking at Seller Sessions in London in 9 days. And...
3 months ago • 6 min read
This Issue's TLDR... The Returns Processing Fee is coming. Are you ready? How to figure out if your Return Rate sucks. Does your Return Rate impact your product's ranking? 👉 Did someone forward you this newsletter? First of all, give them a crisp high five when you see them. Second, head over here to subscribe and read past issues. SPONSOR Seller Velocity Conference What are you doing on May 1-2? Me? I'll be in New York at Seller Velocity Conference. If you want to hang out with me there, or...
3 months ago • 7 min read